LIVE EVENTS
Client: Unilever: Dove

The Challenge:
For too long, beauty has been defined by narrow, stifling stereotypes. Women have said it's time to change all that. Dove agreed. Dove believes that real beauty comes in many shapes, sizes and ages. That is why Dove launched the Campaign for Real Beauty Exhibit. 

Dove's global Campaign for Real Beauty aimed to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday.

The JGK Solution:
Dove Campaign for Real Beauty Photography Exhibit. The creation of a global touring photography exhibit, Beyond Compare. Showcasing diverse images of female beauty from 67 female photographers, and demonstrating that beauty is about much more than stereotypes.

A unique and powerful collection of images that appeared in venues across Canada. The exhibit, which toured in the U.S and Europe aimed to inspire dialogue and challenge women to question beauty stereotypes.

The display & exhibit was fabricated by The Taylor Group, Brampton, Ontario. The design was completed by 3rd. Uncle.

Click here to see our process