Interactive Media

JGK IntegratedSolutions

Products

Process

Interactive Media

Interactive Media:

At JGK Integrated Solutions we can articulate strategic bottom-line value in quantifiable terms to senior decision makers. Our approach to interactive solutions is total. It includes strategy, creative design, programming, hosting, database management, e-mail marketing and Website trending, reporting and maintenance.

Virtual Experience:

Virtual Experience is a revolutionary online event that offers a new way to approach audiences seeking access to information. By using the latest interactive technology, the Virtual Experience revolutionizes the approach to traditional marketing to be more customer-centric, targeting high-level business users with a one-of-a-kind experience. Its three-dimensional (3D), first-person experience brings users into a simulated trade show environment through which attendees will navigate, interact and gather valuable information. Because it is an online resource, all attendees are empowered to steer their own course, choose information of interest, participate in demos, and observe the keynotes at any time they wish – 24 hours a day, seven days a week.

Click on a 3D Virtual Experience we created for a Consumer
Show in Toronto.

Measurement:

There is an increasing pressure on marketing leaders to justify return on marketing investment and to connect marketing to value creation and bottom line performance. Marketers need the right metrics process and tools for assessing and measuring in general as well as specific marketing programs.

Companies are demanding measurable and accountable integrated marketing solutions. Companies are reluctant to invest in traditional marketing communications if the return on investment is not evident.

The following case study is an example of how JGK brought real value to Subaru Canada in developing a Return on Marketing Investment analysis of their National Auto Show activities.

The JGK integrated response involved cost effective state of the art interactive media.

The Effective Metrics on Return on Marketing Investments.

In this workshop, we discuss the importance of return on marketing investment and how your marketing initiatives require a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes.

The challenges can be quite significant and yet many powerful solutions remain under-utilized by marketers.